JSON-LD
A JSON-based format commonly used to add linked structured data to a page.
What is JSON-LD?
JSON-LD lets publishers describe entities without changing visible page markup. It is typically placed in a script element and can connect an organization, product, author, and webpage through stable identifiers.
In practiceWhat does this look like in a real AI answer?
A page uses an Organization object with its name, URL, logo, and sameAs profiles.
Why it matters for AI visibility
AI answers can shape awareness and buying decisions before a person visits a website. Understanding json-ld helps teams connect what a model says with the prompts, sources, and technical signals that influenced the result. The useful next step is to observe the evidence, compare it over time, and act on the specific gap.
How to measure or use it
- Define the scope. Choose the relevant market, prompts, models, locations, and time window.
- Keep the evidence. Save the complete answer, its citations, and the page or claim being evaluated.
- Compare patterns. Look for repeated movement across prompts and models instead of reacting to one response.
- Take a specific action. Improve the owned page, correct a claim, earn third-party inclusion, or create better evidence.