Anchor text
The visible words used in a hyperlink.
What is Anchor text?
Anchor text gives users and machines context about the destination. Natural, descriptive language is usually clearer than repeated generic phrases or forced exact-match wording.
In practiceWhat does this look like in a real AI answer?
Download the AI visibility report is more descriptive than click here.
Why it matters for AI visibility
AI answers can shape awareness and buying decisions before a person visits a website. Understanding anchor text helps teams connect what a model says with the prompts, sources, and technical signals that influenced the result. The useful next step is to observe the evidence, compare it over time, and act on the specific gap.
How to measure or use it
- Define the scope. Choose the relevant market, prompts, models, locations, and time window.
- Keep the evidence. Save the complete answer, its citations, and the page or claim being evaluated.
- Compare patterns. Look for repeated movement across prompts and models instead of reacting to one response.
- Take a specific action. Improve the owned page, correct a claim, earn third-party inclusion, or create better evidence.