Internal linking
Links between pages on the same website.
What is Internal linking?
Internal links support discovery, communicate relationships, and guide users to deeper evidence. Descriptive anchor text and logical pathways are more useful than large undifferentiated link blocks.
In practiceWhat does this look like in a real AI answer?
A glossary definition links to related terms and the relevant product guide.
Why it matters for AI visibility
AI answers can shape awareness and buying decisions before a person visits a website. Understanding internal linking helps teams connect what a model says with the prompts, sources, and technical signals that influenced the result. The useful next step is to observe the evidence, compare it over time, and act on the specific gap.
How to measure or use it
- Define the scope. Choose the relevant market, prompts, models, locations, and time window.
- Keep the evidence. Save the complete answer, its citations, and the page or claim being evaluated.
- Compare patterns. Look for repeated movement across prompts and models instead of reacting to one response.
- Take a specific action. Improve the owned page, correct a claim, earn third-party inclusion, or create better evidence.